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CLXThe Clorox Company

Consumer Defensive·Household & Personal Products·NYSE·Mkt cap $18.00B
$96.56
$3.49 (+3.75%) today
58/100 Opportunity
41Risk
44Momentum
80Pullback
65Quality
71Valuation
31Trend
Price & History (up to 5 years)
2025-07-112026-07-13
Low 86.14— support · — resistanceHigh 125.80
Technical Indicators
RSI (14)52.7
MACD hist-0.11
ATR (14)2.98
SMA 2095.76
SMA 5093.71
SMA 200104.45
Rel volume1.0x
Boll upper99.56
Boll lower91.97
52w high127.27
52w low84.70
5y high161.67
5y low84.70
Hist. vol29%
Max drawdown-31%
Long-Term DowntrendWeak MomentumHigh-Quality PullbackEntry: Near Support
Company QualityDividend Compounder
Revenue growth+4.0%
Earnings growth+6.0%
Profit margin+10.0%
ROE+25.0%
Debt/Equity0.80
Free cash flow
P/E24.0
Fwd P/E21.0
P/S2.0
P/B6.0
Div yield+2.6%

The Clorox Company — Household & Personal Products company in the Consumer Defensive sector.

Decision SummaryInternal Rule-Based Analysis
Current Rating
High-Quality Pullback Watch
Opportunity Score
58/100
Risk Level
Moderate
Best Action
Monitor for entry confirmation near support

Why: CLX is up 3.8% with volume 1.0x its average. Overall, the company is reasonably solid. The long-term trend is down, which raises the bar for any bullish setup. The recent drop appears more connected to normal volatility than company-specific failure, and price is approaching a historical support zone. This may be worth monitoring, but confirmation is needed before acting.

What to watch: Volume confirmation, hold of nearest support, next earnings date, sector strength, and news sentiment.

Avoid if: Price breaks below support on heavy volume or company guidance weakens.

Internal Rule-Based Analysis · Learning From Historical Outcomes. This rating comes from Olmem’s internal scoring and historical pattern tracking. It is not a guaranteed prediction.

Research only — not financial advice. Olmem never executes trades.

All Scores
Company Quality65
Historical Context50
Valuation71
Trend31
Momentum44
Pullback80
News Sentiment50
Business Move50
Sector Strength58
Risk/Reward82
Entry Timing80
Sell Risk42
Risk41

News & business-move scores come from Olmem’s rule-based news engine (keyword-classified headlines) — no AI. They default to a neutral 50 when there is no recent news.